Data Retention Policy

Overview

This page describes CleverTap's data retention policy (DRP) for user profiles and events.

User profile data includes identifiers, system properties, and custom properties. The data retention policy for user profiles is store a current snapshot of a user profile forever.

Event data includes system events and custom events. The data retention policy for events depends on both your plan type and settings you define in the CleverTap dashboard.

Data Retention Policy by Plan Type

Plan Type
User Profile DRP
Event DRP
Can Modify Event DRP

Free Plan

Current snapshot stored forever.

60 days for all events. This account has a limitation of 100M events. If the 100M max event limit is hit before the 60 day DRP, events will deleted starting with the oldest event first.

No

Business Plan

Current snapshot stored forever.

Automatically set to the maximum DRP of 10 years for all events.

When an event surpasses the DRP, the oldest event will be deleted first.

Yes. Able to update the DRP for each event type. The minimum DRP that can be set is 3 months.

Enterprise Plan

Current snapshot stored forever.

Automatically set to the maximum DRP of 10 years for all events.

When an event surpasses the DRP, the oldest event will be deleted first.

Yes. Able to update the DRP for each event type. The minimum DRP that can be set is 3 months.

Data Retention Policy


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