Overview

You can send email campaigns to all your users or specific user segments. These segments can be created based on past or live user behavior, user properties, or a combination of user behavior and properties. For more information on segments, refer to Segment. Once you send a campaign, you can view detailed reports of the messages sent and how many users converted due to the campaign.

📘

Integrate Your Email Provider

Before you can start sending out email campaigns through CleverTap, you must first integrate your email provider.

For 14 Steps to a successful email marketing campaign, refer to Email Marketing Strategy.