Override Link Tracking

To track clicks on email links, CleverTap redirects links in your email body first to a CleverTap server and then back to your landing page.

If you are using a mobile app deeplink in your email body, you might want to avoid this redirection. You can do this by setting the following tag in your email body:

<a data-track="off" href="donotoverrride"> Your link </a>

Setting this tag will ensure that CleverTap does not redirect the links that you have specified in your email body.

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If you set this tag, CleverTap will not be able to track clicks on your email message.