Admins can now restore discarded Custom Events, Event Properties, and User Properties within 24 hours of deletion. This safeguard prevents accidental removals from impacting analytics, segmentation, and campaign workflows.
With this feature, you can:
For more information, refer to Schema.
We are excited to announce enhanced coverage of Audit Logs, expanding visibility into authentication and authorization events. This update strengthens compliance, audit readiness, and security monitoring across user management activities.
The following are the new events captured in Audit Logs:
For more information, refer to Audit Logs.
You can now add attachments directly to your email campaigns, whether created from the dashboard or via API. This feature allows you to securely deliver files to your recipients without depending on external links.
With this feature, you can:
For more information, refer to Using Attachments in Email and Add Attachments via Campaign API.
We are excited to announce how CleverTap handles anonymous-to-identified profile merges. From now on, any anonymous events from a second device or later ingested after the feature is enabled seamlessly flow into the corresponding identified profile upon a merge, unlocking richer insights, more accurate segmentation, and complete funnel analytics across all devices.
With this enhancement, the following changes are implemented:
SSO now sends automated expiry alerts that notify Admins as SAML certificates near expiry—enabling timely updates, preventing login disruptions, and removing reliance on manual reminders.
With this enhancement, you can:
For more information on updating the SAML certificate, refer to Single Sign On (SSO).
We’re introducing automated email alerts to help Admins proactively manage event consumption and avoid service interruptions.
Alerts trigger as usage approaches defined thresholds, enabling timely action and keeping teams informed to maintain business continuity.
With this feature, you can:
The Get User Profile API now returns a user’s email subscription status, providing a unified and real-time consent check for both the overall email channel and individual subscription groups.
For more information, refer to Get User Profiles.
You can now add a single image to your marketing email preview in Gmail’s Promotions tab, making it more visual, discoverable, and engaging. With this enhancement, you can:
For more information, refer to Gmail Promotional Annotations.
The Promotions Add-on is now available with the CleverTap Essentials Plan. With this add-on, you can use the Promotions feature to deliver loyalty points, discount coupons, and partner vouchers at scale, without needing external systems.
To enable the Promotions Add-on from the CleverTap dashboard, purchase the add-on, configure your loyalty wallets, coupons, partner voucher settings, and start running reward-based campaigns across apps, websites, and POS systems.
For more information, refer to Promo Campaigns.
Promo Add-on
The Advanced Web Pop-up Builder lets you design and publish fully custom, on-brand web pop-ups without developer support. This feature includes a drag-and-drop editor, flexible layouts, advanced styling, custom backgrounds, animations, and device-specific designs with live previews.
With this update, you can:
Advanced Web Pop-up Builder
For more information, refer to Advanced Web Pop-up Builder.
Native Display now includes two pre-built gamification templates, Spin the Wheel and Scratch Card. These visual templates are available inside the Custom HTML Builder. These templates help you launch engaging, reward-based In-App experiences instantly.
The templates are designed to boost engagement using proven methods like spin-to-win and scratch-to-reveal, while allowing marketers to customize prizes, CTAs, and visuals to match campaign goals. They also enable quicker experimentation with built-in event tracking and reduce bottlenecks by providing documented, extensible code within a familiar builder flow.
For more information, refer to Gamification Templates.
Generic SMTP email integration now provides deeper insights into email campaigns, enabling better decision-making and performance analysis. With this enhancement, you can:
For more information, refer to Generic SMTP.
The new Generic HTTP Email integration makes connecting your email provider with CleverTap easy using just an API URL, key, and request body. It works with any provider that supports HTTP/HTTPS and allows you to add personalization, custom headers, and batch sends. With this integration, you can:
For more information, refer to Generic HTTP.
Domain Whitelisting for the Web SDK allows you to define a list of approved domains, ensuring that only trusted sources can send data into your CleverTap account. The following key capabilities are included in this release:
For more information, refer to Domain Whitelisting for Web SDK.
The Push Notification channel now includes key enhancements that make campaign creation easier and help you deliver higher-quality messages. These key enhancements allow you to:
Campaigns with existing templates continue to work seamlessly. For more information, refer to Push Editor, Android Push Templates, iOS Rich Push Notifications.
Native Display now supports Linked Content Personalization, letting you deliver real-time, dynamic content from external services. Create consistent, hyper-personalized experiences across all major channels with a simple, no-code setup.
For more information, refer to Linked Content.
The new capability to link events to user properties allows you to trigger campaigns, conversions, and exits when a user property changes. It also supports real-time, personalized messaging based on profile changes, enabling immediate responses to user behavior. For example, a gaming app can link the Game Level Upgraded event to the Game Level user property to automatically trigger a reward campaign when the level increases. The following key capabilities are included in this release:
For more information, refer to Create Linked Events for User Properties.
We have introduced two new templates under Advanced Web Personalization to help you deliver richer, more dynamic web campaigns. CleverTap customers can now use the following templates:
For more information, refer to Custom Templates.
You can now test personalized content for both Push Notifications and Email using test or internal profiles before launching your campaign. With this feature, you gain deeper insights into end-user experience, helping you debug potential errors. It provides seamless support for various personalization features such as @Personalization, Liquid Tags, Linked Content, and Constant Event Properties, so you can check if the peronsalization renders as intended for the end users.
For more information, refer to Send Test Personalization for Push and Send Test Personalization for Email.
A change in user property immediately refreshes the segmentation in Product Experiences. This ensures precise personalization from the first app launch.
With this update, you can:
fetchVars requests in real time.For more information, refer to iOS Product Experiences and Android Product Experiences.
Analyze one or more events across multiple audience segments in a single view, making it easier to uncover trend patterns and opportunities.
With this update, you can:
For more information, refer to Trends Beta.
You can now upload a ZIP file containing your custom HTML and referenced image assets to create email templates in CleverTap.
This enhancement is ideal for teams using external design tools or working with agencies. CleverTap automatically converts the uploaded .ZIP file into a reusable email template and saves all associated assets to the Content Manager.
There are two ways to upload custom html .ZIP file: either through the CMS or directly during campaign creation. For more information, refer to the following documents:
We’re excited to announce a significant expansion of the CleverTap Partner ecosystem, with over 100+ technology integrations. These integrations are designed to help you personalize at scale, automate with ease, and deliver seamless omnichannel experiences across every stage of the customer journey.
Here’s a breakdown of key categories + notable partners to help you get started:
Refer to the Technology Partners Directory to integrate these partners.
If you cannot find your required partner, submit your request to: integrations@clevertap.com
Boards 2.0 is now available in Private Beta, offering a faster, more flexible way to create dashboards with visuals from Trends 2.0 and Funnels 2.0.
This revamped experience makes it easier to analyze, compare, and present insights with minimal friction.
Boards 2.0 includes the following enhancements:
For more information, refer to Boards 2.0.
Announcing a significant enhancement to our WhatsApp Analytics: the Notification Failed event that gives you more deeper insights into campaign errors. With this update, CleverTap captures a Notification Failed event, along with the reason for failure, enabling better targeting and resolution.
For more information, refer to Notification Failed Event.
CleverTap has introduced App Functions, a new capability in In-App Campaigns that lets you trigger native system prompts directly from CleverTap.
This release includes the following two System App Functions:
You can use these as standalone campaigns or as button actions in the Advanced In-app Builder. CleverTap automatically handles targeting logic, including cases where users have previously opted out.
Availability:
For more information, refer to App Functions.
CleverTap now supports importing historical user and order data from Shopify, making onboarding faster and smarter. Customers integrating via the Shopify Plugin can now upload existing profile and charged event data, eliminating the need to start from scratch.
With this update, you can:
For more information, refer to Import Existing Shopify Data into CleverTap.
Marketing Lite API is now available to all WhatsApp Direct customers, offering a faster, simpler, and more cost-effective way to launch campaigns—especially in light of the new WhatsApp pricing model effective July 1, which charges per message instead of per conversation. This API requires no development effort, supports instant activation, and lets users control how long Meta retries delivery for both marketing and utility messages. Additionally, it offers advanced performance insights—including message reads, link clicks, and conversions—and has shown up to 9% higher delivery rates in India compared to Meta’s Cloud API for high-engagement campaigns. This improvement is driven by adaptive delivery optimization based on user responsiveness, ensuring faster and more reliable message delivery.
For more information, refer to Marketing Lite API for WhatsApp Direct.
We have rolled out a powerful update to the Shopify Plugin, making abandoned cart recovery faster and easier to set up. CleverTap now auto-syncs your product catalog and cart data in a structured format using new Catalog Sync and Cart Tracking toggles, requiring no developer work.
With this update, you get:
For more information, refer to Cart Abandonment Use Case.
We are excited to introduce Content Blocks in CleverTap’s Content Manager. Content Blocks are reusable snippets for standardized elements, such as footers, logos, or disclaimers.
Footer Standardization with Content Blocks
These blocks are designed to simplify the reuse of content across email campaigns, saving you valuable time. They help you maintain consistent messaging and standardize your brand communication.
For more information, refer to Content Blocks and Content Block APIs.
You can now create no-code Banner Ads using the Advanced In-App Builder. This non-intrusive format appears as a header or footer in your app without blocking usage.
For more information, refer to Banners.
You can now deliver trustworthy, branded short links with real-time click tracking without any effort.
CleverTap’s new link-shortening feature lets you create on-brand short URLs inside SMS and WhatsApp campaigns. With each click tracked in real time, you gain visibility into who clicked, when, and from which campaign message. This release also eliminates TRAI compliance overhead by using only whitelisted domains, ensuring seamless delivery across regulated markets.
For more information, refer to Branded Domain.
We are excited to announce that CleverTap now supports TikTok as a remarketing channel. This integration empowers our customers to leverage CleverTap’s powerful segmentation capabilities to upload user data into TikTok Audiences, enabling advanced retargeting campaigns.
TikTok Remarketing
Maximize your reach with targeted TikTok ads by:
For more information, refer to TikTok Remarketing.
We are excited to introduce enhanced Anonymous-to-Identified Profile Merging. This update ensures that anonymous events from secondary devices are seamlessly merged into identified user profiles—giving you a complete view of customer behavior across devices.
Key benefits of this enhancement:
We’re excited to introduce the Bookmarks feature across the all-new Analytics pages, including Trends, Funnels, and Flows. This feature lets you save your analysis views with all filters and settings applied, so you can return to them anytime without setting them up again. With editable bookmarks, you can easily refine your insights as your analysis goals evolve.
For more information, refer to Bookmarks in Flows, Bookmarks in Funnels, and Bookmarks in Trends
We have rolled out powerful enhancements to the Web Visual Editor, giving marketers greater control to personalize website elements without writing code. Key enhancements include:
For more information, refer to Advanced Personalization.
Web Native Display is now integrated into Journeys, empowering marketers to deliver personalized omnichannel experiences. Until now, these campaigns ran standalone. With this release, you can re-engage users who drop off before key actions and achieve use cases such as Abandoned Checkouts or Purchase journey drop-offs, by using Web Native Display channel in journeys.
For more information, refer to Types of Engagement Nodes.
Introducing Reminders, a powerful feature that helps you boost engagement by sending timely, personalized messages that prompt users to take action before or after important dates. Whether it’s completing a task, meeting a deadline, or returning to the app, Reminders ensure users stay on track, improving productivity, time management, and campaign effectiveness.
For more information, refer to Reminders.
We are excited to introduce Dynamic Personalization for Linked Content, which allows you to embed dynamic user data directly within your linked content responses. This removes the need for extra configuration or custom formatting, letting you deliver highly personalized content with minimal effort.
For more information, refer to Using Personalization in Linked Content Response.
We are excited to introduce Click Heatmap, an advanced visual tool that maps user engagement onto your email layout, enabling you to see precisely which links and CTAs receive the most interaction within the actual design.
This enhancement helps you instantly identify high-performing CTAs, understand link-level performance with unique and total clicks, and optimize content placement with color-coded insights.
The heatmap supports multivariate and AMP/HTML campaigns, allowing you to compare engagement across versions using a simple dropdown.
For more information, refer to Click Heatmap.
We are excited to introduce Unique Email Engagement Stats. This enhancement allows you to switch from Total to Unique metrics in your email campaign stats, helping you track campaigns more precisely and accurately.
By tracking unique metrics like opens or clicks, marketers can measure how many individual users engaged with an email, eliminating duplicates and providing a clearer view of audience engagement.
With this enhancement, you can now track Unique Sent, Delivered, Views, Clicks, and CTR, enabling deeper insights and more personalized strategies.
For more information, refer to Email Campaign Stats and Campaign Reports.
We are excited to launch RCS Business Messaging for customers in India. This feature enables brands to deliver rich, interactive, and two-way messaging experiences directly via the native messaging app on Android.
RCS Business Messaging
For more information, refer to RCS.
You can now drag and drop segments to reorder user segments from the CleverTap dashboard and define their priority. This ensures that users always see the most relevant variable value when they qualify for multiple segments.
For more details, refer to Remote Config.
We are excited to launch the NextGen Segment Builder. This powerful update brings unmatched flexibility to segmentation, allowing marketers to craft highly personalized user segments with ease.
With this enhancement, you can combine rules and groups of rules with AND/OR operators, customize logic across events, behaviors, and properties, use User Buckets, add Multi-Triggers to Live Segments, and easily Clone and Bulk Delete segments.
For more information, refer to NextGen Segment Builder.
Web Push is now fully supported on iOS and iPadOS Safari, powered by VAPID integration. You can now re-engage high-value Apple users with timely, personalized push notifications without needing an app.
For more information, refer to iOS/iPadOS Web Push Configurations.
Introducing two major enhancements to Web Push Soft Prompts. You can now customize the web soft prompt to match your brand’s tone and look. You can also add a Bell Icon to your website, giving users a persistent, convenient way to subscribe to web push notifications anytime.
These updates offer greater flexibility and boost user opt-in rates for push notifications.
For more information, refer to Soft Prompt.
You can now apply Event Personalization to Live Action and Date time campaigns with a delay of more than 24 hours. You can create highly personalized push campaigns based on event properties to create custom-tailored notifications, driving better targeting and relevance.
It also extends the reach of event-triggered communications hours to increase engagement rates and conversions.
For example, streaming applications can now engage users with personalized messages, even days after their last session, ensuring continued engagement.
For more information, refer to Create Push Notification.
We are excited to introduce the new Flows. The enhanced Flows experience enables you to visualize all user paths from a selected event, making the analysis faster, more intuitive, and more comprehensive.
Flows 2.0
For more information, refer to Flows 2.0.
Introducing Reminders, a powerful feature that helps you boost engagement by sending timely, personalized messages that prompt users to take action before or after important dates. Whether it’s completing a task, meeting a deadline, or returning to the app, Reminders ensure users stay on track, improving productivity, time management, and campaign effectiveness.
For more information, refer to Reminders.
Content Manager is now available on the CleverTap dashboard. This powerful new feature enables you to efficiently manage and organize all your digital content, including media files, folders, and email templates, within a single, centralized location.
For more information, refer to Content Manager.
CleverTap now provides Tag Group-wise campaign reports. This is available for Push, Web Push, Email, SMS, and WhatsApp campaigns sent via the Target Users by Identity API. With this enhancement, you can:
As a result, you can analyze and refine your messaging strategies effectively. For more information, see Subscribe to Reports.
The Message Archiving feature now fully supports Google Cloud Platform (GCP), Azure Blob, and AWS S3 buckets. Customers can store copies of outgoing messages across various channels in real time. This allows seamless integration with multiple cloud storage platforms, offering flexibility and improved data management.
Message Archiving with Multi-Cloud Support
This feature is available as a paid add-on. For more details, refer to Message Archiving.
CleverTap now offers Email Delivery Tracking, providing deeper visibility into campaign performance beyond just sent emails. With this enhancement, you can now track actual deliveries to users' inboxes, measure delivery rates, analyze engagement based on delivered emails, and gain insights into errors affecting end user delivery. This feature is currently in Private Beta for customers using SendGrid and Infobip (Advanced Email) providers.
For more details, refer to Campaign Stats and Provider Stats.
You can now personalize your notifications and make them fun by adding emojis in the improved Web Push Editor. All message customization options, such as Scribe, Personalization, and Emojis, are accessible below the text fields, making it easier to create engaging notifications.
Emoji Support for Web Push Notification
For more information, refer to Web Push Editor.
Scribe for CleverTap Web Push is here to transform your campaign messaging. With Scribe, you can easily and quickly create emotionally resonant web push messages. You can also analyze and refine their tone to better connect with your audience and test multiple variations to maximize campaign effectiveness. This feature is now available to all customers with access to Scribe as part of their Billing Plan.
For more information, refer to Scribe.
We have introduced an "Unsaved Changes" prompt to help prevent accidental loss of work on the Journey canvas. This feature ensures that users are alerted before navigating away without saving changes. Also, it reduces the risk of unintentional data loss.
Save Changes
For more details, refer to Draft State.
We have added new columns to the Journey List page: Created By, Created On, Published By, and Published On. These additions provide users with more comprehensive information at a glance.
This simplifies tracking and auditing of journeys, allowing for better collaboration and visibility across teams and various roles using the CleverTap dashboard for publishing Journeys.
For more details, refer to Journey List.
We are excited to announce that you can now add a description or summary while publishing a journey. This new feature allows you to provide additional context and insights to your internal users.
Add Journey Description
You can update this description only when editing the published journey.
For more information, refer to Publish Journeys.
The Email Add-on is now available with the CleverTap Essentials Plan. With this add-on, you can use CleverTap as your Email Service Provider (ESP), eliminating the need for third-party integrations.
To enable the Email add-on from the CleverTap dashboard, purchase the add-on, set up your email preferences, and warm up your dedicated IP to ensure the best possible deliverability.
Email Add-on for CleverTap Essentials Plan
For more information, refer to Email Add-on.
The updated DND feature sends notifications delayed by DND at their original scheduled time instead of right after the DND period ends. For example, a message was scheduled for 10 AM but was postponed due to a DND setup between Friday at 9 PM and Monday at 9 AM. The message will now be sent on Tuesday at 10 AM and not immediately after DND ends at 9 AM on Monday. This ensures a more controlled and user-friendly notification delivery experience.
DND in Journeys
For more information, refer to DND and Timezone.
You can now set throttling limits from the Journey Setup. This allows smoother regulation of message delivery rates during large-scale engagements.
Set Up Throttle Limits from Journeys
With this enhancement, you can:
For more information, refer to Throttling in Journeys.
Introducing the Catalog Sync feature that simplifies product data management. The Catalog Sync toggle automates the synchronization of product data between your users’ Shopify and CleverTap accounts. This ensures daily catalog updates while also eliminating manual effort and errors.
For more information, refer to Catalog Sync.
You can now create variables to use in Product Experiences directly from the Dashboard, removing the need to sync them from the code. This allows you to integrate Product Experiences and build a proof of concept quickly. You can then share these variables with the developers to add the backend code later. It is a game-changer that saves you time and accelerates your workflow!
Note: Creating File type variables is currently not supported from the dashboard.
For more information, refer to Create Variables from Dashboard.
All customers using Product Experiences can now personalize their variable values using User Properties. For example, the text content on a product carousel can be personalized based on the user's profile data, such as their name and membership validity.
For more information, refer to User Profile Personalization.