1 | EVENT DESIGN HELPER | |||
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2 | ||||
3 | Some Questions That Will Help You Design Your Events | |||
4 | -What are the top 3 things people do within your app/web? | |||
5 | -What is the one thing you want people to do in your app/web? | |||
6 | Do check out Event Design best practices before you begin: https://support.clevertap.com/profiles/recording-actions/#user-action-best-practices | |||
7 | Events Design Sheet | |||
8 | Event | Event Property | When to Raise | Description |
9 | System Events | |||
10 | App Launched | Automatic | Recorded automatically to capture device information (Device Type, Make, Model, SDK and App Version etc) when a users launches the app. | |
11 | ||||
12 | ||||
13 | App Uninstalled | Automatic | Recorded when a user uninstalls the app. | |
14 | ||||
15 | UTM Visited | Automatic | Checks for referrals every time user launches the app. All CleverTap campaigns are attributed automatically although 3rd party links need to explicitly pass source, medium and campaigns. | |
16 | Sample Custom Events | |||
17 | Searched | On Search | Identify top keywords and categories searched. | |
18 | Category Name (Mensware, Mobiles) | |||
19 | Keyword (Dell Laptops, Android Smartphones) | |||
20 | ||||
21 | Category Viewed | On PageView | When a user visits a particular category page | |
22 | Category Name (Computers, Mobiles, Mensware) | |||
23 | ||||
24 | Price Compared | On PageView | When the user is checking out multiple prices for the same product | |
25 | Category Name | |||
26 | Product Name | |||
27 | ||||
28 | Offer Applied | Category Name | On Click | When a user clicks on a listing and applies an offer code/coupon |
29 | Product Name | |||
30 | Seller Name | |||
31 | Offer Name | |||
32 | Offer Status | |||
33 | Failure Reason | |||
34 | ||||
35 | Lead Generated | On Click | When the user performs an action to complete the process on an external page | |
36 | Category Name | |||
37 | Product Name | |||
38 | Seller Name | |||
39 | Offer Applied | |||
40 | Transaction Value | |||
41 | Product Price | |||
42 | Currency |