---
updatedAt: 2025-12-13T06:33:28.000Z
agentTools:
  projectIndex: https://docs.clevertap.com/llms.txt
---

# Web Pop-up

Learn how you can leverage Web Push as a channel for engaging with your customers

# Overview

Web popup messages are notifications that are displayed on desktop or mobile websites when a user is actively surfing a web page. CleverTap's Web Popup channel allows you to send quick alerts, offers, or how-to byte-sized content to your customers using CleverTap's built-in web popup builder or your own custom HTML templates.

CleverTap offers two types of web pop-ups:

* **Simple web pop-up notifications**: You can use these templates to create your notifications including a box notification, a banner notification, and an interstitial notification.
* **Exit intent notifications**: These notifications are displayed just as the user is about to exit your site by closing the browser window or tab. These are only available for desktop browsers. Read about [web exit-intent pop-ups](https://docs.clevertap.com/docs/web-exit-intent-overview) to learn more.

> 🚧 Prerequisite
>
> The prerequisite to set up web popup campaigns is to integrate your website with the CleverTap Web SDK. For more information, refer to [Web](https://developer.clevertap.com/docs/web) in the developer documentation.

The *Web Popup* feature makes it easy to set up web popup campaigns for all your users or specific user segments.

## Video Tutorial: Sample Web Popup Campaign

Refer to the short tutorial below to get started with Web Popup campaigns.

<HTMLBlock>{`
<div
              style="
                position: relative;
                padding-bottom: 56.25%;
                height: 0;
                border-radius: 0;
                box-shadow: 0 15px 40px rgba(63,58,79,.3);
                overflow: hidden;
                min-width:320px"><iframe
              src="https://clevertap.portal.trainn.co/share/tDFxxkFddhSRDu353tGbuQ/embed?autoplay=false"
              frameborder="0"
              webkitallowfullscreen
              mozallowfullscreen
              allowfullscreen
              allow="autoplay; fullscreen"
              style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;"></iframe></div>
`}</HTMLBlock>

After sending the campaign, you can view detailed [statistics](https://docs.clevertap.com/docs/web-popup-stats) on how many messages were sent, how many users converted as a result, and so on.