Event Design Helper - Google Drive

Event Design Helper : Comparison Shopping - Lead Generation


1	EVENT DESIGN HELPER
2
3	Some Questions That Will Help You Design Your Events
4	-What are the top 3 things people do within your app/web?
5	-What is the one thing you want people to do in your app/web?
6	Do check out Event Design best practices before you begin: https://support.clevertap.com/profiles/recording-actions/#user-action-best-practices
7	Events Design Sheet
8	Event	Event Property	When to Raise	Description

9	System Events
10	App Launched		Automatic	Recorded automatically to capture device information (Device Type, Make, Model, SDK and App Version etc) when a users launches the app.
11
12
13	App Uninstalled		Automatic	Recorded when a user uninstalls the app.
14
15	UTM Visited		Automatic	Checks for referrals every time user launches the app. All CleverTap campaigns are attributed automatically although 3rd party links need to explicitly pass source, medium and campaigns.
16	Sample Custom Events
17	Searched		On Search	Identify top keywords and categories searched.
18		Category Name (Mensware, Mobiles)
19		Keyword (Dell Laptops, Android Smartphones)
20
21	Category Viewed		On PageView	When a user visits a particular category page
22		Category Name (Computers, Mobiles, Mensware)
23
24	Price Compared		On PageView	When the user is checking out multiple prices for the same product
25		Category Name
26		Product Name
27
28	Offer Applied	Category Name	On Click	When a user clicks on a listing and applies an offer code/coupon
29		Product Name
30		Seller Name
31		Offer Name
32		Offer Status
33		Failure Reason
34
35	Lead Generated		On Click	When the user performs an action to complete the process on an external page
36		Category Name
37		Product Name
38		Seller Name
39		Offer Applied
40		Transaction Value
41		Product Price
42		Currency

Published by Google Sheets–Report Abuse–Updated automatically every 5 minutes