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updatedAt: 2026-03-23T09:48:22.000Z
agentTools:
projectIndex: https://docs.clevertap.com/llms.txt
---
# Group Unsubscribe
Allow users to opt-out of a specific group of messages.
## Overview
CleverTap offers Group Unsubscribe, which lets customers opt out of specific message groups. With Group Unsubscribe, the customer unsubscribes only from a particular group of messages but continues receiving the messages of interest. CleverTap tracks group unsubscribe if you are using a [CleverTap-hosted Unsubscribe page](https://docs.clevertap.com/docs/manage-email-preferences) or [CleverTap's unsubscription methods](https://docs.clevertap.com/docs/handling-unsubscribes) in your Custom Unsubscribe page.
## Subscription Groups
You can group every marketing campaign or outgoing communication message into different subscription group categories. Customers may like to receive messages about a particular category but might opt out of a separate category of messages.
## Create Subscription Groups
Perform the following steps to create a Subscription Group from a particular campaign.
1. From the CleverTap dashboard, select *Settings* > *Engage* > *Setup* *Subscription Groups*.
2. Enter the group's name, provide a brief description, and select the *Email* channel.
3. Click **Save**.
> 📘 Active Subscription Groups
>
> Customers can set up 50 active groups. They can also archive groups to create new ones.
## Use Subscription Groups in Segments
1. From the CleverTap dashboard, select *Segments* > *Find People*.
2. From *Display common properties such as* section, click **+Properties.**
3. Click **+Properties** and select *Subscription Groups* from the dropdown menu.
4. Select the *Exclude/Include* parameter and accept the All default or select one or multiple options.
## Use Subscription Groups in Campaigns
Subscription groups allow users to select the content they want to receive, reducing unsubscription rates and fostering strong brand-user relationships. This approach enhances user satisfaction and builds a more personalized connection with your audience.
You can select the subscription group you want to include in your campaign from the *Select Subscription Groups* list. This allows you to target users who have subscribed to all the groups you selected for the campaign. To do so:
1. From the CleverTap dashboard, select *Campaign* and create an email campaign. Refer to [Create Email Campaign](https://docs.clevertap.com/docs/create-message-email).
2. From the *Who* > *Control group and targeting cap* > *Send campaign only to users subscribed to all groups selected below*.
3. Select the groups you want to include in your campaign from the *Select subscription groups* list.
4. Click **Done** and click **Continue**.
5. Complete creating the email campaign.
## Use Subscription Groups in Email Landing Page
Refer to [handling unsubscribes](https://docs.clevertap.com/docs/handling-unsubscribes) to add the Subscription Group configuration to your email landing page.
## Track Unsubscribes
Whenever a user unsubscribes, CleverTap raises a system event called *Channel Unsubscribed* which updates the user's property with the status of subscription for the group.