--- updatedAt: 2025-12-13T06:23:59.000Z agentTools: projectIndex: https://docs.clevertap.com/llms.txt --- # CleverTap Overview for Users # Overview CleverTap is a customer engagement and retention platform that provides the functionality to integrate app analytics and marketing. The platform helps customers increase user engagement in three ways: * Tracks actions users are taking and analyze how people use the product. * [Segment](https://docs.clevertap.com/docs/segmentation) users based on their actions and run targeted [campaigns](https://docs.clevertap.com/docs/intro-to-campaigns) to these segments. * [Analyze](https://docs.clevertap.com/docs/intro-to-reports) each campaign to understand their effect on user engagement and business metrics. # Platform Features The CleverTap platform has five parts: * CleverTap's dashboard provides the functionality to [segment](https://docs.clevertap.com/docs/segmentation) users based on their actions and profile properties, run [targeted campaigns](https://docs.clevertap.com/docs/intro-to-campaigns) to these segments, and [analyze](https://docs.clevertap.com/docs/intro-to-reports) each campaign’s performance. * [SDKs](https://developer.clevertap.com/docs/clevertap-sdks) track users’ actions within mobile apps and websites. CleverTap's SDKs also allow customers to personalize apps by giving them access to user profile data. * [APIs](https://developer.clevertap.com/docs/api-overview) push user profile or event data from any source to CleverTap. Our APIs also export user data from CleverTap for analysis in BI tools and enrich customer information in CRMs. * Integrations with communication platforms such as [SendGrid](https://docs.clevertap.com/docs/sendgrid), [Twilio](https://docs.clevertap.com/docs/twilio), attributions provider such as [Branch](https://docs.clevertap.com/docs/branch), [AppsFlyer](https://developer.clevertap.com/docs/appsflyer), and remarketing platforms such as [Facebook Audience Network](https://docs.clevertap.com/docs/facebook-audience-network-1). * [Webhooks](https://developer.clevertap.com/docs/webhooks) trigger workflows in backend systems as soon as qualifying events occur. # Core Concepts Users, events, segments, campaigns, and reports are central to CleverTap, so it is important to understand each role. * **Users:** After [integrating the CleverTap SDK](https://developer.clevertap.com/docs), a [user profile](https://docs.clevertap.com/docs/user-profiles) is created for each person who launches the app or visits your website. The CleverTap user profile has a set of default fields, such as device and location. You can also extend the default user profile data model by adding custom fields specific to their business. * **Events:** The CleverTap SDK tracks the actions users perform in your app or website, such as a user viewing a product, listening to a song, or making a purchase. [Events](https://docs.clevertap.com/docs/events) are associated with a user profile. * **Segments:** CleverTap allows users to create segments, which are groups of users whose actions or user profile properties match a set of criteria you have defined. Once a user has created a segment, they can target it with a campaign or create a report to analyze it. * **Campaigns:** CleverTap [campaigns](https://docs.clevertap.com/docs/intro-to-campaigns) communicate with your users at scale. CleverTap offers 13 different messaging channels to reach your users on the optimal channel. * **Reports:** CleverTap provides the ability to build [reports](https://docs.clevertap.com/docs/intro-to-reports) to understand the effect of campaigns on your users. You can use these reports to analyze your user engagement and guide product decisions. ## Example Use Case The following is an example of how a CleverTap customer in the retail industry is using our platform to increase sales: When a person launches the company’s app for the first time, we automatically create a CleverTap [user profile](https://docs.clevertap.com/docs/user-profiles) for the person with our SDK. As the person navigates through product pages in the app, we log these actions as [events](https://docs.clevertap.com/docs/events) associated with the user’s profile. The user’s interaction with the company extends beyond the app. To complete a purchase, the user contacts the company’s call center, and the company adds this purchase event to the user’s profile with our [server-side API](https://developer.clevertap.com/docs/api-overview). Now, the marketer at the company wants to reward its most loyal users and incentivize them to buy more. Through CleverTap’s dashboard, the marketer can [create a campaign](https://docs.clevertap.com/docs/intro-to-campaigns) to show an [In-App](https://docs.clevertap.com/docs/in-app) to users who recently made a purchase above a certain price. The next time the user launches the app, they will see a personalized message thanking them for buying that specific product and a discount code for their next purchase. To close this loop, the marketer can create a [report](https://docs.clevertap.com/docs/intro-to-reports) in the CleverTap dashboard to measure the campaign's impact in terms of both user engagement and product sales. # Getting Started The best place to get started with CleverTap is the [Quick Start Guide](https://docs.clevertap.com/docs/quickstart-guide) which shows how to create a segment, build a campaign, and run a report in ten minutes.