1 | EVENT DESIGN HELPER | |||
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2 | ||||
3 | Some Questions That Will Help You Design Your Events | |||
4 | -What are the top 3 things people do within your app/web? | |||
5 | -What is the one thing you want people to do in your app/web? | |||
6 | Do check out Event Design best practices before you begin: https://support.clevertap.com/profiles/recording-actions/#user-action-best-practices | |||
7 | Events Design Sheet | |||
8 | Event | Event Property | When to Raise | Description |
9 | System Events | |||
10 | App Launched | Automatic | Recorded automatically to capture device information (Device Type, Make, Model, SDK and App Version etc) when a users launches the app. | |
11 | ||||
12 | Stayed | Automatic | Recorded automatically as soon as users spends 2 mins or performs two taps/clicks. | |
13 | ||||
14 | App Uninstalled | Automatic | Recorded when a user uninstalls the app. | |
15 | ||||
16 | UTM Visited | Automatic | Checks for referrals every time user launches the app. All CleverTap campaigns are attributed automatically although 3rd party links need to explicitly pass source, medium and campaigns. | |
17 | Sample Custom Events | |||
18 | Searched | On Search | When the user searches for either a category or enters a keyword looking for a product | |
19 | Category Name (hotels, services) | |||
20 | Keyword (Marriott, Plumbers) | |||
21 | ||||
22 | Category Viewed | On PageView | When a user visits a particular category page | |
23 | Category Name (Computers, Mobiles, Mensware) | |||
24 | ||||
25 | Lisiting Viewed | On PageView | When a user vists a listing page, we can track the category, sub category and city in which the user is interested in | |
26 | Category Name | |||
27 | Subcategory Name | |||
28 | Lisiting Name | |||
29 | City | |||
30 | ||||
31 | Inquiry Performed/Lead Generated | On Click | When a user commits the action to place an inquiry for a particular listing etc. | |
32 | Category Name | |||
33 | Subcategory Name | |||
34 | Lisiting Name | |||
35 | City | |||
36 | ||||
37 | Ad Posted/Lisiting Created | On User Action | When a user creates a listing/advertisement on the site | |
38 | Listing Name | |||
39 | Category Name | |||
40 | Subcategory Name | |||
41 | City |