1 | EVENT DESIGN HELPER | |||
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2 | ||||
3 | Some Questions That Will Help You Design Your Events | |||
4 | -What are the top 3 things people do within your app/web? | |||
5 | -What is the one thing you want people to do in your app/web? | |||
6 | Do check out Event Design best practices before you begin: https://support.clevertap.com/profiles/recording-actions/#user-action-best-practices | |||
7 | Events Design Sheet | |||
8 | Event | Event Property | When to Raise | Description |
9 | System Events | |||
10 | App Launched | Automatic | Recorded automatically to capture device information (Device Type, Make, Model, SDK and App Version etc) when a users launches the app. | |
11 | ||||
12 | Stayed | Automatic | Recorded automatically as soon as users spends 2 mins or performs two taps/clicks. | |
13 | ||||
14 | App Uninstalled | Automatic | Recorded when a user uninstalls the app. | |
15 | ||||
16 | UTM Visited | Automatic | Checks for referrals every time user launches the app. All CleverTap campaigns are attributed automatically although 3rd party links need to explicitly pass source, medium and campaigns. | |
17 | Sample Custom Events | |||
18 | Page/Section Visited | On Page Visit | Identify pages visited in descending number of visits. | |
19 | Page/Section Name | |||
20 | ||||
21 | Searched | On Search | Identify top keywords and categories searched. | |
22 | Keyword | |||
23 | Category | |||
24 | From Date | |||
25 | To Date | |||
26 | ||||
27 | Listing Viewed | On Viewing a Listing | Identify top listings viewed. | |
28 | Listing Name | |||
29 | City | |||
30 | Region | |||
31 | Country | |||
32 | ||||
33 | Charged | On Charge/Purchase/Booking | Track bookings | |
34 | Listing Name | |||
35 | Listing Category | |||
36 | To Date | |||
37 | From Date | |||
38 | Amount | |||
39 | Currency |